Professionally, Cathy works as an executive coach to leaders, social entrepreneurs and those wishing to make a bigger difference with theirwork. "I help people get back in touch with who they are through the power of understanding how the mind works. When we free our mind, we are free to create anything we want. It's the most powerful thing in the world," she says. Although her clients come from across all sectors, their common connection is that they are interested in creating something bigger than themselves -- whether that's tackling glocal challenges or creating jobs for women in India.
4. Develop a marketing strategy. Even if you didn't set out to write a bestseller, you should figure out a marketing strategy for the book before it's published. Will you promote it via Twitter or Facebook? Or will it simply be mailed to potential clients? You also can use your company website to promote the book by creating a separate tab on your home page or a special blog. If you plan to market your book to a larger audience than your target customers, compare royalty fees from various publishing sites to see where you'd make the most money.