The rapid rise in the popularity of mixed martial arts (MMA) has increased interest in wrestling due to its effectiveness in the sport.  It is considered one of three core disciplines in MMA together with kickboxing and Brazilian jiu-jitsu . Already in the early stages of MMA development, wrestling gained respect due to its effectiveness against traditional martial artists. Wrestlers, Dan Severn , Don Frye , Mark Coleman , Randy Couture and Mark Kerr went on to win early Ultimate Fighting Tournaments . Ken Shamrock won the first UFC Superfight Championship in the UFC and was also the first King of Pancrase in Japan.
Wrestling had to compete with seven other non-core sports— baseball / softball , squash , karate , sport climbing , wakeboarding , wushu and roller sports —for a place in the 2020 Games.  On September 8, 2013, the IOC announced that wrestling had won the bid as a non-core sport and would remain part of the 2020 Summer Olympics.  Nenad Lalović, the new president of FILA, was largely credited with bringing the sport back into contention after wrestling made the short list in May.  Lalović following the announcement stated, "Normally this is done in a few years, we did it in a few months. It was a question of our survival" and that, "We did all we could, we changed our sport and the federation was successful. We continue to work tomorrow."