Entering is easy. First, read the rules to make sure you qualify, and then enter online . In addition to some basic information, you’ll need to submit either a 500-word essay OR a 3-minutes video discussing how the death of your parent or guardian affected your life financially and emotionally. Be sure to describe how the loss of your parent/guardian impacted your college plans, and explain how the lack of adequate life insurance coverage (or no coverage at all) impacted your family’s financial situation. To view the full description you can go to the application page here .