Social factors are vital in deciding the demand for a certain good. Throughout the past decade Japan is experiencing a growing adult population. It is estimated that by 2030 the 65 year old population will be % of the total population of Japan. Some critical changes in the age structure of the country can be observed. Also the country's negative population growth rates provide serious implications for the business organizations. Because the shrinking population implies that the business organizations will have to face a shortage in skilled labor in the near future.