Employees increasingly see the global environment as offering improved opportunities for their families and may seek transfers abroad as part of that process. This study examines how companies deal with the employee who is keen to be transferred abroad, including how costs can be managed whilst ensuring employee retention. Further, it considers how responsible the transferring company is for ensuring the family of the employee is accepted abroad; are compounds the right environment for families, should accommodation be the responsibility of the company, and what should be done about employment opportunities for other family members such as spouses. Finally, it explores the degree to which this can cause a ‘brain-drain' in the home country, as employees seek moves to overseas offices. As the world tightens working visas as a result of the global recession, this study offers a timely approach to a long-standing conundrum.
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Advertising, since time in memorial, has been used in different circumstances by business to build powerful business force. In definition, as proposed by Brewster & Palmer, 2001, advertising may be referred to the purchased publicity conducted in a pre-planned way to seduce potential clients to act, think or behave as per the advertisers’ desires. According to Robert Hearth, advertisement is a tool that is most effective in persuading any potential and existing consumers to consumer certain products. According to him, companies that use advertising are amongst the most successful ones in the world (Heath 2012).