Advertising, since time in memorial, has been used in different circumstances by business to build powerful business force. In definition, as proposed by Brewster & Palmer, 2001, advertising may be referred to the purchased publicity conducted in a pre-planned way to seduce potential clients to act, think or behave as per the advertisers’ desires. According to Robert Hearth, advertisement is a tool that is most effective in persuading any potential and existing consumers to consumer certain products. According to him, companies that use advertising are amongst the most successful ones in the world (Heath 2012).
In the Philippines, an academic thesis is named by the degree, such as bachelor/undergraduate thesis or masteral thesis. However, in Philippine English , the term doctorate is typically replaced with doctoral (as in the case of "doctoral dissertation"), though in official documentation the former is still used. The terms thesis and dissertation are commonly used interchangeably in everyday language yet it generally understood that a thesis refers to bachelor/undergraduate and master academic work while a dissertation is named for doctorate work.